Whatsapp Integration with Salesforce

 

Introduction

Salesforce is the most widely used CRM globally, and WhatsApp is the most widely used messaging app globally. The benefits of connecting Salesforce and WhatsApp will undoubtedly be increased. The combination of Salesforce with WhatsApp improves customer satisfaction, brand loyalty, and company standing.

Customer service is one of the most important factors in boosting a product or service’s sales and marketing. When a customer values the help, you provide both before and after their purchase, you are creating a strategy to keep customers and grow your business. The WhatsApp messaging service is used by more than 2 billion users across more than 180 countries. WhatsApp Business allows companies to interact with consumers of the messaging service.

Let’s look at how Salesforce can be used with this.

Utilize your Facebook login information to access

https://developers.facebook.com

Create an app by going to My Apps on the home page after logging in.

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Click the next button after selecting the Business App type. It will then direct us to the detail area, where we must provide all the required information.

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Note: To log in to WhatsApp Cloud API, we do not need a confirmed business account.

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Once the login procedure is complete, we will be taken to the Meta Dashboard, which will see as follows:

WhatsApp is the app we want to integrate right now; if we scroll down, we’ll notice “WhatsApp there”. Read more!!

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